Industry News

Bristol Bay, Alaska this summer has seen a hulking sockeye return, with total run estimates set to eclipse the 51 million salmon mark. In the meantime, the EPA Version 2.0 continues its plans to dismantle the July 2014 Clean Water Act Proposed Determination that would have tightened restrictions on toxic discharges associated with the proposed Pebble Mine project. Simms Fishing Products is now taking its Save Our Streams campaign to the source, with the release of a limited edition t-shirt that'll help raise money and awareness for protecting the fishery.

Waterworks Lamson's new Center Axis Rod/Reel

Feelings are part of it. That’s because our cherished fly rods, whether impatient laser throwers or deep-bending noodles, stroke emotions. When they feel right, we’re remarkable anglers. When something’s jacked, it’s a slippery slope from elitist to self-defeatist. Idaho-based Waterworks Lamson, with its new Center Axis Rod/Reel, is banking on recalibrating the way we feel about fly rods in general with a better-balanced tool.

Mike Dawes has a fishing problem. He's been wading saltwater flats since the impressionable age of seven. He's a veteran player on the permit tourney circuit. He's even starred in couple of film tour flicks. But perhaps the biggest struggle he's had to overcome in his flyfishing career didn't involve a dour fish or a fouled Merkin. Instead, Dawes has long been battling ways to make operations smoother for a flyshop that during peak season (aka now) employs dozens of guides on a daily basis. His solution? Better software.

Simms Fishing Products' new Save Our Streams (SOS) campaign detonates this month with a focus on Montana's Yellowstone River, where two foreign-backed gold mining companies (Lucky Minerals and Crevice Mining Group) are busy eyeing dig sites along the watershed's upper tributaries.

LOUISVILLE, CO — Forty-five years ago, Umpqua Feather Merchants opened its doors to anglers and shops in search of high-quality flies and unmatched variety. Now it's wrapping its anniversary celebration around a good cause, collaborating with Trout Unlimited and the Sportsman’s Alliance for Alaska to raise $45,000 to help conserve and restore key salmon and trout habitat in Southeast Alaska’s Tongass National Forest.

Flyfishing businesses occupy a tempestuous microcosm tied to the sea-sawing health of rivers and oceans. Example. If there are no fish (participation catalyst), there is no you (potential consumer). And for brands that appreciate a prosperous tomorrow, backing nonprofits working to keep trout, tarpon, salmon, steelhead swimming makes sense.

This month, Simms is again honoring our nation’s combat veterans by donating proceeds from sales of its WQW Limited Edition wader. Simms launched the special G3 Guide™ Wader last year to help benefit the Bozeman-based Warriors and Quiet Waters Foundation (WQW). WQW helps reintegrate post-9/11 combat veterans into society by building hope and resilience, facilitating camaraderie, and providing security and serenity through flyfishing in southwest Montana.

Scoring a paycheck to fish incessantly seems like a savvy career move—if you can find the right mix of employer (preferably a company churning out badass gear) and locale (somewhere near steelhead, or poon flats, smallies ponds, tidal redfish... a carp ditch). Insatiable flyfisher Russell Miller began the process in Boulder, CO, in the late '90s, transferring his on-the-water determination into a shop rat position at Front Range Anglers. After a few years of grinding it out as a guide, he took over the shop's e-commerce business, marketing, and content creation.

Simms' new Wader Maker campaign tells the story of the people behind the pants: "The secret to Simms waders isn't any one material or tool. It's the love, passion and artistry put in to each and every cut, seam and stitch by the skilled and steady hands of the wader makers — Bozeman, Montana-based craftsmen who obsess over fishing as much as you do."

Winston Rod Company in Twin Bridges, Montana, announced this week that it has acquired Bauer Premium Reel Company of Ashland, Oregon.