Industry News

LOUISVILLE, CO — Forty-five years ago, Umpqua Feather Merchants opened its doors to anglers and shops in search of high-quality flies and unmatched variety. Now it's wrapping its anniversary celebration around a good cause, collaborating with Trout Unlimited and the Sportsman’s Alliance for Alaska to raise $45,000 to help conserve and restore key salmon and trout habitat in Southeast Alaska’s Tongass National Forest.

Flyfishing businesses occupy a tempestuous microcosm tied to the sea-sawing health of rivers and oceans. Example. If there are no fish (participation catalyst), there is no you (potential consumer). And for brands that appreciate a prosperous tomorrow, backing nonprofits working to keep trout, tarpon, salmon, steelhead swimming makes sense.

This month, Simms is again honoring our nation’s combat veterans by donating proceeds from sales of its WQW Limited Edition wader. Simms launched the special G3 Guide™ Wader last year to help benefit the Bozeman-based Warriors and Quiet Waters Foundation (WQW). WQW helps reintegrate post-9/11 combat veterans into society by building hope and resilience, facilitating camaraderie, and providing security and serenity through flyfishing in southwest Montana.

Scoring a paycheck to fish incessantly seems like a savvy career move—if you can find the right mix of employer (preferably a company churning out badass gear) and locale (somewhere near steelhead, or poon flats, smallies ponds, tidal redfish... a carp ditch). Insatiable flyfisher Russell Miller began the process in Boulder, CO, in the late '90s, transferring his on-the-water determination into a shop rat position at Front Range Anglers. After a few years of grinding it out as a guide, he took over the shop's e-commerce business, marketing, and content creation.

Simms' new Wader Maker campaign tells the story of the people behind the pants: "The secret to Simms waders isn't any one material or tool. It's the love, passion and artistry put in to each and every cut, seam and stitch by the skilled and steady hands of the wader makers — Bozeman, Montana-based craftsmen who obsess over fishing as much as you do."

Winston Rod Company in Twin Bridges, Montana, announced this week that it has acquired Bauer Premium Reel Company of Ashland, Oregon.

American tinkerers had a lot going on in the late 1800s—blueprinting modern cars, stretching cities skyward, and finding inventive ways to evade severe prohibition laws. Meanwhile, in Milan, Ohio, Thomas Edison flicked the switch so we could see in the dark. And about an hour east, in Akron, Earnest Pflueger—aka the Founding Pflueger—aimed to one-up his contemporaries, birthing the company that would spawn the ubiquitous Medalist fly reel.

These days there’s a fly line for almost everything. The short list includes long bombers, quick loaders, trout tamers, bassblasters, tarpon winchers, and an ever expanding string of options designed to perform really well in a world of specifics. But if you’re looking for one line that does double duty in both hot and cold conditions—in front of a variety of fish—Colorado-based fly line company Monic has engineered an answer.

Starting today, Veterans Day, Simms is offering a special edition G3 Guide™ Stockingfoot to benefit the Bozeman-based Warriors and Quiet Waters Foundation (WQW).

When Winston added a third “I” to its BIIx rods several years back, the classic all-around sedan received an engine upgrade in the form of boosted horsepower. Thanks to a slightly stiffer mid-section and tip, the speedier BIIIx performed great in the wind and was more accurate at longer distances than its predecessor.