This product is for the guys (and maybe some ladies) that have to shave but hate the process. Just apply a little of The Art of Shaving pre-shave oil and you will experience the best shave of your life*. I go with the unscented version, but you can chose some foofie flavor like lavender if you wish (though I strongly recommend you don't).
*I have never had a barber shop shave, so if you have, this maybe an inaccurate statement
That's because you're a douchebag. (Online anyway. You seemed OK in person.)